Words written by people who actually know something.
The internet is filling with content that sounds right and says nothing. We write the other kind: researched, opinionated, specific, and traceable back to the person who wrote it.
Content isn't a volume problem.
Specificity beats fluency.
Anything can produce a smooth sentence. Very little can produce a sentence only your business could write.
A writer is a source.
Experience, interviews and opinion are inputs a model can't invent. That's where the value lives.
Content should be traceable.
Brief, research, drafts, edits. A record of how the work was made, not just a claim about it.
Six formats. One standard.
Website Copy
Home, service and product pages that explain the offer in plain language.
Articles & Blogs
Researched long-form built around a real point of view.
Thought Leadership
Founder ideas turned into arguments people remember.
Landing Pages
Conversion writing that doesn't sound like everyone else.
Case Studies
Customer stories with the numbers left in.
Email Copy
Campaigns and sequences written to be read, not skimmed.
Paste your content. See what it looks like.
This scan reads writing signals such as specificity, sentence variation, cliché density, repetition and information value. It does not claim to forensically prove human authorship from text alone.
Not a claim. A record.
Detection tools guess. We do the opposite: we keep the trail of how a piece was actually made, so its origin is documented rather than estimated.
- 01
Brief
The client's knowledge, audience and goal, captured before a word is written.
- 02
Research
Sources, interviews and internal data attached to the project.
- 03
Draft history
Every version kept, in order, with the writer attached.
- 04
Editorial review
A second human reads for accuracy, argument and voice.
- 05
Verified Human Origin
The full record travels with the finished piece.
We are not anti-technology. We are anti-nothing-being-said.
Machines are excellent at producing text. They are poor at having spent nine years running a restaurant, sitting in a failed pitch, or noticing the thing your competitors keep getting wrong.
That's the part we sell. Everything else is formatting.
Every piece has a name on it.
Mara Ellison
Ex-magazine editor. Interviews first, drafts second.
Tobias Reine
Twelve years writing for companies that ship.
Nadia Okonjo
Data-heavy writing with the numbers left in.
Sam Whitlock
Conversion writing that still sounds human.
Start a content project in a few minutes.
Tell us what you need, what makes your business different, and how much content you want. Pricing starts at $15 per 500 words.
What do you need written?
Choose the closest fit. You can add more detail later.